#ForTheLoveOfLIVE campaign

THE FOLLOWING MESSAGE IS BROUGHT TO YOU FROM THE
CANADIAN LIVE MUSIC ASSOCIATION

Pour plus d'information sur la campagne #PourLAmourDeLaScene

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MAKE SOME NOISE

The Canadian Live Music Industry Calls For Your Help
#ForTheLoveOfLIVE, show your support for your friends and neighbours working in the industry that connects Canadians with extraordinary live music experiences.

Campaign details and assets are available at
canadianlivemusic.ca/fortheloveoflive

OTTAWA, ON, February 9, 2021 – The people behind Canadian live music have launched an awareness campaign to bring attention to the damage COVID-19 shutdowns have caused Canada’s live music and events industry - the artists, festivals, venues, promoters, clubs, concert halls, arenas, talent agencies, unions, crew and many others working in the supply chain that connect Canadians with extraordinary live music experiences.

Yesterday, the Canadian Live Music Association (CLMA) launches #ForTheLoveOfLive and is asking fans, industry and all those who miss live music and events to share their memories and support their friends and neighbours who make up this industry.

“Live music is a major economic driver across the country, and we know that Canadians will want to return to live music venues, when it is safe to do so,” said Erin Benjamin, President and CEO of the Canadian Live Music Association. “Real people in your community are at risk of losing their jobs forever. They need additional, ongoing targeted support from governments to ensure that when COVID measures are lifted, Canadians continue to have access to the artists and live music experiences they know and love.”

Read the Live Music Recovery Plan

with key recommendations for the federal government, to help stem devastating losses.

HERE’S HOW YOU CAN HELP

  • Watch the #ForTheLoveOfLive video:

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BUY A MASK IN SUPPORT OF
CANADA'S LIVE MUSIC INDUSTRY

The CLMA has partnered with Masks For Music, creating unique #ForTheLoveOfLIVE masks with partial proceeds being donated to the Unison Fund, Canada's leading music industry charity that provides counselling and emergency relief services to the Canadian music community. Click here to purchase your mask today!

CONTACT THE CLMA

General Inquiries:
staff@canadianlivemusic.ca

 

Press Inquiries:
Philip Vanden Brande
phil@annexe.media

PARTNERS

Join our growing list of #ForTheLoveOfLIVE partners by emailing us your logo!

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